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Writer's picturePorche Madre

Special Blends Exemplifies Transformative Passion & Innovation; from a tribute to personal loss, the company evolved into a leading force in mobile bartending, event services, & professional training



In the vibrant heart of Powder Springs, Georgia, Special Blends has emerged as a pioneering force in the realms of mobile bartending, event services, and professional training. Founded by the dynamic and visionary Maxx, an English expatriate with Jamaican roots, this black-owned enterprise effortlessly marries an unbridled passion for mixology with a groundbreaking approach to both bartending and event management. Special Blends epitomizes a harmonious blend of tradition and innovation, pushing the boundaries of what mobile bartending can achieve. Maxx’s personal journey infuses the business with a unique blend of cultural richness and entrepreneurial spirit. This commitment to excellence and creativity distinguishes Special Blends as a standout entity in the industry. The company’s evolution reflects Maxx's dedication to redefining the standards of service and experience in event planning.

Special Blends Mobile Bartending offers a comprehensive suite of services designed to enhance any event with sophistication and style. Their expert team of professional bartenders caters to a diverse array of occasions, from elegant weddings and milestone anniversaries to lively birthday parties and corporate gatherings. The company's service portfolio includes meticulous bar setup, attentive staffing, and premium alcohol selection, ensuring every detail is perfectly executed. Clients are invited to enjoy a complimentary signature drink tasting upon deposit, allowing for a bespoke beverage experience tailored to their event. This personalized approach to event planning ensures that each gathering is uniquely memorable. The commitment to excellence extends from the initial consultation through to the final toast, reflecting Special Blends' dedication to delivering exceptional service.


The exclusive "Drinks by maXx" collection sets Special Blends apart, offering a range of unique beverages available exclusively at their mixers, festivals, and concerts. This curated selection features a host of premium, black-owned liquor brands such as Donc Bougie Vodka and Sukari Spirits Vodka, alongside distinctive ready-to-drink options like Junetini and NFT Energy Drink. Special Blends’ dedication to showcasing minority-owned brands emphasizes their commitment to diversity and excellence. Each drink is meticulously crafted to deliver an exceptional taste experience, reflecting the company’s high standards and innovative spirit. This focus on unique and high-quality offerings ensures that every event is complemented by a signature beverage experience, further enhancing Special Blends’ reputation for excellence and creativity.

Maxx’s venture into the world of bartending was propelled by a deeply personal and poignant motivation. Following the untimely passing of her husband, Larry E. Holtzclaw, whose love for Long Island Iced Tea was legendary among friends and family, Maxx sought to honor his memory through a profound and purposeful venture. Establishing Special Blends Mobile Bartending in 2018, what began as a heartfelt tribute evolved into a thriving enterprise. Initially a passionate hobby for the retired logistics technical director, Maxx’s dedication transformed it into a robust business. Driven by a mission to elevate mobile bartending, Maxx channeled her personal grief into a broader vision of excellence and service. This transformation underscores the resilience and innovation that define Special Blends.

In 2021, Maxx further broadened Special Blends’ impact by establishing the Bartending School, a groundbreaking initiative aimed at addressing the gap in mobile bartending training. The school offers an array of courses, including foundational Mixology & Bartending 101 and advanced Advanced Mixology Bartending 102, each designed to provide both theoretical knowledge and practical experience. With 20 and 40-hour course options, students receive comprehensive instruction in mixology and bartending skills. The curriculum emphasizes hands-on practice, ensuring that graduates are well-prepared for the demands of both mobile and traditional bar settings. Successful graduates are not only awarded certification but are also offered job placements, bridging the crucial gap between education and professional employment. This innovative approach positions Special Blends as a leader in bartending education and professional development.

Collaborations with esteemed venues and vendors are a cornerstone of Special Blends' success, allowing them to deliver unparalleled event experiences. From partnering with premier locations like Event Station, Elysium Event Center, Kimberlite Event Center, The L Room, McBrayer Ranch, Visions Studios, The Oakley, Crossroads, The Oak Room, Rose Hall Event Center, Whitestone Reserve, and Georgia Palms and Gardens. To working with trusted vendors like Nothing Like It Events for catering, Audrey Grace and Liz by Design for photography, and DeeJay 3M, Dj Biggz, and Dj Seth Martin for music, the company ensures a seamless and memorable event for every client. Not to mention These strategic alliances enhance the overall quality and execution of events, showcasing Special Blends' ability to integrate with top industry players. This network of partnerships reinforces their reputation for excellence and highlights their commitment to delivering comprehensive, high-quality service. Through these collaborations, Special Blends continues to set new standards in event planning and bartending.


Special Blends The BAR represents the latest evolution in the company's diverse portfolio, showcasing their growth and commitment to innovation. Equipped with a state-wide liquor license, this new venture offers versatile bar solutions including cash bars, open bars, and ticketed bars for a range of public events. The company’s unique bar setups, such as the elegantly designed custom tent and the nostalgic 1955 horse trailer bar "Sistah Rosemary," provide a distinctive and memorable experience at each event. Special Blends The BAR has made notable appearances at high-profile events, including the Thurman Springs concert series and the Labor Day Celebration. These events highlight the company’s ability to deliver exceptional service and ambiance, reinforcing their reputation as a leader in event-based bartending. The integration of innovative bar concepts further underscores their dedication to creating extraordinary event experiences.


Special Blends exemplifies the transformative potential of passion and innovation in the service industry. From its origins as a tribute to personal loss, the company has evolved into a leading force in mobile bartending, event services, and professional training. With Maxx at the helm, Special Blends remains committed to excellence, continually pushing the boundaries of what is possible in bartending and event management. Their comprehensive range of services, commitment to diversity, and strategic partnerships highlight their role as a trailblazer in the industry. Special Blends not only delivers exceptional service but also inspires a new standard of creativity and professionalism in every aspect of their work.


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