Behind the Glam proved that grit and glitter are not opposites, but companions. Attendees left with notebooks of strategy, hearts full of inspiration, and connections that felt like destiny.

Atlanta shimmered with a different kind of sparkle on September 14, 2025, when Behind the Glam: From Hustle to Empire swept into hot lanta. The welcome prayer was warm, setting the scene for an event that promised more than beauty—it promised truth. Guests arrived polished and radiant, but the real shine of the evening came from the raw, unfiltered conversations happening inside. Curated by Sierra Gates, the event challenged the illusion that success is all gloss and glitter, offering instead a peek into the grit behind the glow. It was as stylish as it was soul-stirring.

The panel lineup read like a power issue cover. Sherri J. White, a multi-million-dollar mogul and executive producer, embodied media mastery, dropping gems on turning creativity into generational wealth. Leticia Gardner, wellness and social media expert, blended beauty with balance, reminding the audience that influence is hollow without integrity. Chanel Nicole Scott, tech CEO and CMO of In the Black Network, injected futuristic flair, showing how Black entrepreneurship is expanding into spaces of innovation. Then came Cliff Vmir, seven-figure beauty mogul, whose boldness and unapologetic energy electrified the room. Together, they embodied the many shades of power: wellness, tech, media, and beauty—all converging under one glamorous roof.

Beyond the speeches, the experience was immersive. Guests scribbled into journals during reflective prompts, some wiping away tears as they faced their own “before the glam” truths. In the Q&A sessions, audience members leaned in, unafraid to ask the tough questions—about funding, about fear, about starting over at rock bottom. The photo station turned into a mini runway, capturing guests not as who they’ve been, but who they’re becoming. Between panels, the air buzzed with networking, laughter, and whispered collaborations destined to bloom.

Sierra Gates, provided a candor that disarmed the crowd instantly. She spoke of betrayal, setbacks, and the silent moments where success seemed like a fading dream, but she paired those truths with her formula for rising again. As the founder of The Glam Shop and a serial entrepreneur, Sierra’s story wasn’t just about resilience—it was about reinvention. She reminded the audience that building a seven-figure empire demands strategy, yes, but also unshakable belief. Her words felt like a rallying cry dressed in couture.

By nightfall, Atlanta had witnessed more than an event; it had embraced a movement. Behind the Glam proved that grit and glitter are not opposites, but companions. Attendees left with notebooks of strategy, hearts full of inspiration, and connections that felt like destiny. Sierra Gates and her panelists reminded the city that while glam is the image, empire is the impact. And in that moment,Atlanta was not just a backdrop—it was the birthplace of a new wave of empowered, unstoppable visionaries.