Benny The Butcher's Media Day held at CoCo Studios in Atlanta on November 9, 2023, was a monumental convergence of artistry and networking within the hip-hop industry. The event, produced by Adore Rae from Atlanta Infinity Masters; a joint effort between Route Runna and Def Jam, provided an exceptional platform for Atlanta's influencers, media personnel, DJs, collaborators, and artists to connect with the illustrious rapper.
The day was graced by the presence of the legendary Benny The Butcher, whose real name is Jeremie Damon Pennick. A pivotal figure in the rap scene, Benny's journey began with self-released mixtapes under various aliases, gradually paving his way into the collective Griselda, a trio including Westside Gunn and Conway the Machine. The impact of his music expanded exponentially after Griselda Records inked a deal with Eminem's Shady Records.
The unveiling of his debut studio album, "Tana Talk 3," masterfully produced by The Alchemist, heralded Benny's ascent into the spotlight. Following that, subsequent projects such as "The Plugs I Met" and the collaborative EP "The Plugs I Met 2" solidified his reputation for curating remarkable collaborations with other artists, earning widespread acclaim from music critics and enthusiasts alike.
Transitioning to a new chapter in his career, Benny's signing with Def Jam Recordings signified an evolution in his artistic endeavors. The collaboration with J. Cole on the single "Johnny P's Caddy" preceded the release of his critically acclaimed "Tana Talk 4," often hailed as the "album of the year."
The Media Day event was a true celebration of Benny's musical prowess and innovative evolution, with a special focus on his latest release, "Big Dog," featuring the iconic Lil Wayne. The evening promised not only an exclusive playback of his newest work but also a chance for DJs, media representatives, and attendees to engage and connect within a vibrant atmosphere.The star-studded affair was all about Benny The Butcher; but the event also welcomed influential personalities like Trae Tha Truth, Willie V Spirits, and NuFace, among others, along with Def Jam representatives, all adding an extra layer of glamor and significance to the evening.
For me The high point of the event was the listening party and thought-provoking Q&A session, by Carisha The Diva from Live with Carisha and The Culture Report, and Porche Madre of Big Break Magazine, as well as Savage Life Radio, Supa Unit TV, and In The City Magazine. This engaging conversation delved into invaluable insights, allowing attendees an exclusive opportunity to learn from industry insiders and delve deeper into the mind of Benny The Butcher. NuFace's collection of signed cassettes added a touch of personal interaction, making the event even more memorable and unique.
The energy of the venue reverberated with a fusion of talent, industry expertise, and an overarching sense of collaboration, positioning the Media Day as a landmark occasion within Atlanta's vibrant and ever-evolving entertainment landscape. Don't miss the chance to experience Benny The Butcher's latest track, "Big Dog," featuring Lil Wayne, available on all major social media platforms for your listening pleasure.